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Kenny Markwardt Describing Phase 4 Gym Ownership
Kenny Markwardt is what we would call a Phase 4 Gym Owner. In this previous article we define the title of “Phases of 4 Gym Ownership” in detail, but to sum it up: it’s the stage of gym ownership that yields the opportunity for the owner to experience their own definition of a “perfect day” …

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The Big Problem with Kipping Pullups
If there’s one big area of contention with functional fitness, it’s the kipping pullup. But we believe kipping pullups have their place…  With that said, there are always risks involved… and, just so we’re clear, without addressing the proper elements, kipping pullups may:  Destroy your clients’ shoulders.  Destroy their long term commitment to getting fit.  …

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Joe DeGain on the New Era of CrossFit and Gym Ownership
Few people on the planet have as much experience with CrossFit as Joe DeGain.  He is a wealth of knowledge and an open book about his take on the state of affairs in the industry.  He shares some insights and strategies that any quality gym owner would enjoy hearing. Here are a few of his …

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The Mentality of Excellence and “Setting the Standard”
The owner of a high-quality gym thinks differently than the owner of an average gym. They approach things with a mentality that sets them apart.  This can take many forms but for a gym owner named Ben Olin of “The Standard” CrossFit, from Toledo Ohio, the difference is crystal clear. In this article, he talks …

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5 Simple Strategies to Avoid the Gym Holiday Slump
You have two choices. Accept that the holidays are a downtime in revenue, class attendance, overall engagement, and member count Form a strategy to combat the holiday slump at your gym The following are suggestions from some of the brilliant gym owners in the Level Method Legion, during a recent online mastermind, about strategies they …

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Body Image vs Reality and How Level Method Supports Positive Body Image
“I want to lose weight” “I want to tone up, but not bulk up” “I want to look like her” When you ask women (and some men) that first walk into a group fitness gym what they want to achieve, the above quotes will summarize the most common answers. According to Sarah Giosi, who recently …

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Targeting YOUR ideal member psychographics
Most phase 2 and higher gym owners have an idea of the ideal member avatar that is the best fit for their community.  But what characteristics of that member are most important to pay attention to?  Common answers might involve demographics such as age, occupation, region or household income. These are all important, but taking …

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[Legion Interview] A personal story about having to fire a coach.
As a follow up to our last article about How to Lessen the Pain of Breaking Up with a Member or Firing a Coach, we are lucky enough to have a Level Method Legion member (who preferred to remain anonymous) share a personal story of him going through that exact situation. Sometimes it is helpful …

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Phases of Gym Ownership — What Phase are you?
At Level Method, we constantly assess and address our own product, market, and customers. During this process, over the past few months, we noticed consistencies with gym owners from all walks of life and stages of gym ownership.  These consistencies seem to exist across variables such as region, culture, size and even business structure. We …

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How to Leverage Psychology for Standard Operating Procedure Compliance (SOP Enforcement)
Being a top tier gym means you have many Standard Operating Procedures (SOPs). Why? Because they are absolutely critical for any business with a staff to be successful.  Most gyms have part-time coaches or apprentice type coaches that may be volunteer interns, work for membership, or receive minimal pay.  Their inherent incentive to comply with …

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