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How to Increase Average Cient Value… Even Post Pandemic

Most gym owners are currently in survival or ‘get back to normal’ mode.  Gyms gotta do what they gotta do right now. That being said, the sooner a gym owner can pull back to 50,000 feet and implement long term strategies, the better positioned they’ll be for the tidal wave of opportunity coming their way. …

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A Proven Way to Increase Average Client Value (it’s probably not what you think) [PART 1]

It can be hard for gyms to get more clients and KEEP them. We say “gyms” and “clients” but if you want to be successful in any business, you’ve got to get more people, keep them longer, and/or increase average client value.  It’s actually pretty simple.  Without doing those things, it’s near impossible for gym…

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5 Opportunities for Gyms Post-Pandemic

If a gym has made it through this pandemic, they are stronger than many. But even gyms that have “made it” through may still be in distress.  So, what do they have to look forward to? Where are the opportunities, and what can they take advantage of to get back into a more comfortable situation?…

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Life-changing Goal Sessions That Will Boost Your Bottom Line – Part 2

”If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” —Andrew Carnegie If you haven’t read Part I of this, check it out HERE. We’ve gathered a lot of amazing information from decades of experience getting results for clients. From helping clients with fitness goals…

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Life-changing Goal Sessions That Will Boost Your Bottom Line – Part I

According to the research fewer than 3% of people write down their goals.  Goals are simply destinations, and it’s hard to reach a destination when you don’t know where you are going. But it’s just as hard if you don’t know where you’re starting.  Determining 1) where you are, and 2) where you want to…

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How to Keep Your Gym Relevant (and even Thrive) During the 2020 Pandemic

An unfortunate truth: Many gym owners out there are currently providing a level of service that can be replaced by googling home workouts and buying a kettlebell.  “Members should not keep paying because it’s the “right thing to do.” They should keep paying because we are providing so much value that it doesn’t make sense…

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How to Classify a Potential Coach and Hire the Right Type For You

When a potential coach walks through your door, it’s kind of like meeting a first date. The relationship could blossom into an amazing, fulfilling experience that launches you both and your company into growth mode. Or it could lead to nothing. Or it could be a painful setback with an outcome you’d rather avoid. When…

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How to Make your Coaches Take Ownership, Thrive and Stay Forever

Over the past 4 weeks I’ve interviewed several gym owners and long term coaches about what is important when it comes to maintaining a long term and fruitful coach/owner relationship. The experience was extremely interesting, informative, and full of surprises. I asked several questions but the one constant I asked everyone was “what is the…

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Impact your schools, impact your community, impact your business.

In the Level Method and general fitness community, we know the positive effect CrossFit and functional fitness can have. The physical effects are obvious. Better athletic performance. Better health. Better physical appearance. While less obvious, we will make the bold claim that certain mental effects are widely accepted as fact as well. Boosts in confidence,…

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A Tale of Three Members

This is Alex He is an accountant in his late 20s. He has a girlfriend and a 2 year old pug. He’s not in terrible shape. He has a good metabolism and runs a couple times a week, but has never really lifted weights and wants to bulk up a bit for his girlfriend.  He…

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