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How the seamless system comes together… [ACV SERIES PART 4]
As a quick review of PART 3 of this series (here is 1 & 2)… There’s a big hairy problem: we live in a world FULL of distraction. Everywhere you look, distraction.  And mostly, this distraction is highly engineered. Your members will likely succumb to this distraction as we all can and do. Before you …

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How to Lessen the Pain of Breaking Up with a Member or Firing a Coach
As a gym owner with a focused plan and defined company culture, it’s almost guaranteed there will be members and staff that conflict with your culture. Whether you are experienced with firing people or not, it’s never fun and always has the potential to create headache, drama and extra emotion we’d all like to avoid. …

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ASSESSMENTS – A Linchpin to Long Term Success
Everyone remembers their first muscle up.  It’s a powerful moment, and one to celebrate. Beyond that, it’s a very quantifiable accomplishment. Most of us started from a place where a muscle up was a tall order. But you set the goal, work hard, and meet the goal. That is one of the big things we …

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Be a better business owner. Join a mastermind. Here are 5 reasons why
As Darren Hardy writes in The Compound Effect: “According to research by social psychologist Dr. David McClelland of Harvard, [the people you habitually associate with] determine as much as 95 percent of your success or failure in life.” If you are reading this, you probably already know this is true.  But how often do we …

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How to Leverage Level Method to Upsell
Level Method Assessments show someone 15 dimensions of fitness for each client.  That allows the identification of very specific, fitness-related goals, and relative weaknesses within your individual members AND the gym as a whole.  Once we know where someone is, we can show them where they can go.  Fact: Assessments and levels are a powerful …

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6 Simple Strategies to Melt Resistance to Change
In business, certain decisions can interrupt the status quo. This can cause resistance and even rebellion within the community.  Here are a few examples of changes or policies that gym owners must navigate:  COVID regulations Class hour changes Pre-reqs for movements like kipping pull-ups Firing a coach Implementing a new management technology Implementing a new …

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