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How to Keep Your Gym Relevant (and even Thrive) During the 2020 Pandemic

An unfortunate truth: Many gym owners out there are currently providing a level of service that can be replaced by googling home workouts and buying a kettlebell.  “Members should not keep paying because it’s the “right thing to do.” They should keep paying because we are providing so much value that it doesn’t make sense…

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How to Classify a Potential Coach and Hire the Right Type For You

When a potential coach walks through your door, it’s kind of like meeting a first date. The relationship could blossom into an amazing, fulfilling experience that launches you both and your company into growth mode. Or it could lead to nothing. Or it could be a painful setback with an outcome you’d rather avoid. When…

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How to Make your Coaches Take Ownership, Thrive and Stay Forever

Over the past 4 weeks I’ve interviewed several gym owners and long term coaches about what is important when it comes to maintaining a long term and fruitful coach/owner relationship. The experience was extremely interesting, informative, and full of surprises. I asked several questions but the one constant I asked everyone was “what is the…

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Impact your schools, impact your community, impact your business.

In the Level Method and general fitness community, we know the positive effect CrossFit and functional fitness can have. The physical effects are obvious. Better athletic performance. Better health. Better physical appearance. While less obvious, we will make the bold claim that certain mental effects are widely accepted as fact as well. Boosts in confidence,…

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A Tale of Three Members

This is Alex He is an accountant in his late 20s. He has a girlfriend and a 2 year old pug. He’s not in terrible shape. He has a good metabolism and runs a couple times a week, but has never really lifted weights and wants to bulk up a bit for his girlfriend.  He…

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Member Achievement = Positivity and Abundance. 3 Simple Ways to Maximize It

Remember those early olympic lift PRs? The smiles, high fives, and the high that lasts for hours afterwards… Those feelings are rare and special, and keep us coming back. Few would argue that these accomplishments are a huge driver to a continued commitment to the gym. It’s common sense. It feels good to accomplish things,…

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New Year = New Opportunity. 3 simple ways to ensure opportunity does not pass you by

According to this poll, about 40% of Americans make a New Year’s resolution. Of those, 30% vow to improve their health, eat better, or exercise more in the new year. This means roughly 12% of the population is actively devoted to seeking out what you offer. That is about 40 million people. This is an…

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The Symptoms of Gym Owner Burnout and the Prescription for the Cure

You walk into your gym and what you used to be your “happy place”, but you’re not feeling so happy.  You hope to avoid eye contact with anyone because you’re not feeling social. You force a smile to anyone you do see, but you’re really thinking about the million things you need to get done….

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How to Maximize Gym Revenue with Driven Nutrition CEO Jason Rule

  JUMP TO A SECTION IN THE TRANSCRIPT BELOW: JASON’S STORY THE BIGGEST MISTAKE BUSINESS OWNERS MAKE THE FIRST STEP TO SUCCESS WITH OFFERING SUPPLEMENTS THE SINGLE QUESTION YOU SHOULD ALWAYS ASK YOURSELF! THE LINCHPIN BETWEEN YOUR MEMBERS AND YOUR BUSINESS GOALS THE OVERWHELMING NATURE OF GYM OWNERSHIP THE IMPORTANCE OF SYSTEMS WHAT ARE THE…

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CrossFit Problems and What You Can Do

If you recently read the article that Emily Beers wrote about “5 Ways That CrossFit May Never Get Fixed”, you may understand what I’m talking about.  There are a ton of problems with the group-fitness-CrossFit-gym-model.  But there are also a ton of benefits to be gained from “original” CrossFit methodology. These are two different things….

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