A super quick review of PART 1 and PART 2 of this series:
- Prioritize the important (permanent fix) over the urgent (quick fix). Think of yourself as a machine builder. Schedule uninterrupted blocks of time to work on important things (machine building or your highest valued tasks).
- Think with a Leverage Mindset. Make a list of things you should stop doing and eliminate them by either building a machine that alleviates the load/does the job for you or giving them to someone else. If you can't afford to pay yet, barter... but spend as much of your time doing high-value actions as possible.
So with those two concepts in place, we can move onto asking:
Where do we start with all of this?
Let's start at the beginning.
Truth: Your business is nothing without your clients and potential clients.
They pay the bills, and they pay you.
They will keep doing this in the future unless you screw up.
So what must clients and potential clients DO in order for you to be successful?
It's probably simpler than you think...They must KNOW and CARE about what you offer and the value you bring.
If they don’t know, and they don't care, you are doomed.
They MUST know and care!
Truth: People live with a TON of distraction.
We are bombarded with information constantly, from all directions.
All day long, consciously or unconsciously, we are saying:
And for every 1 thing we do see, there are 10,000 things we don’t because there is limited time and attention.
Think back... chances are, you’ve done an event, or run a competition, and been shocked at how hard it is to get people to care...
It can take a lot of work to get the most basic info into the heads of our clients even when they like, care, and already pay us!
So our goal is to create a machine, a permanent fix, around this area.
So let's break each one down:
In order for your clients to KNOW -- you must effectively communicate to them.
In order for your clients to CARE -- you must make it about them.
So, what's the answer here?
And that's what I'll be going over in my next post in this series, however, you may be wondering “what does all this have to do with Average Client Value?” Good question.
The answer will be clear, I promise, and I will be tying this all together in a way that makes sense… and, I hope, leaves you with an “ah-ha!” movement.
So stay tuned, because I'm super excited to share!