Making Gym Ownership
Sustainable
We believe gym owners deserve systems that work as hard as they do. Level Method exists to make member progress visible, coaching consistent, and retention predictable — so you can build a business that gives back more than it takes.
Our Mission
Most gym owners got into this business because they love coaching. They love watching people transform. They love the moment when someone hits a PR they never thought possible.
But somewhere along the way, the business side took over.
The hamster wheel. Constantly chasing new members to replace the ones who quietly slip away. Hiring coaches, training them, watching them leave. Answering the same questions over and over. Working IN the business so much there's no time to work ON it.
We believe there's a better way.
Level Method exists to give gym owners back the freedom they started this journey to find. Not through shortcuts or gimmicks — through systems that make every coach effective, every member engaged, and every month more predictable than the last.
To make gym ownership sustainable by giving owners a system that creates visible member progress, consistent coaching, and predictable retention — without depending on any single person.
Our Story (So Far)
The Question That Started Everything
Nathan Holiday created Level Method in 2016 after working with thousands of clients in his own gym. His original goal was to answer a simple question: Why do some change their lives with fitness, while others fail?
The pattern was frustrating. Some people pushed themselves to burnout or injury — striving to do things before they were ready. Others weren't consistent or motivated long enough to see results. And the middle ground? People who showed up, worked hard, but eventually just... stopped coming.
After years of observation, the answer became clear: When people can't see their progress, they quit.
Not because they're lazy. Not because life got busy. Not because of price. They quit because one of three things failed:
- Results — They stopped seeing visible progress
- Relationships — They didn't feel known or cared for
- WOW — The experience wasn't consistent
Building the MAP
After many failures, over years, and a lot of work, the team created something new: a MAP of fitness.
With it, any coach or gym owner could point and say to a client: "This is where you are. This is where we want to take you. Here's how we'll get there — safely, intelligently, systematically."
The MAP made progress visible. Not just PRs and benchmark times — actual fitness across multiple dimensions. Members could SEE where they stood. They could SEE improvement. And when they could see it, they stayed.
What We Discovered Along the Way
The team found that when members had visible progress, recognition for their work, clear next steps, and a consistent experience — they were much more likely to stay, get better, and change their lives.
But something else became clear: gym owners have a lot in common with the members they hope to retain.
Both need clear direction. Both need visible progress toward their goals. Both need systems that support them instead of drain them.
From Assessment System to Operating System
What started as a karate-belt style assessment program for functional fitness evolved into something bigger: A complete operating system for gym retention.
Today, Level Method delivers measurement, programming, and intelligence tools to gyms around the world. Not just to track workouts — but to make every coach effective, every member engaged, and every gym more sustainable.
What We Believe
These aren't corporate values we put on a wall. They're the principles that guide every decision we make — from product development to customer support.
Measure What Matters
Relevance over comprehensiveness. We don't try to measure everything — we measure what actually drives results and retention. If it doesn't matter to your members' success, it doesn't belong in the system.
Systems Over Talent Dependency
The gym should own the intelligence, not the coach. Great coaches are incredible — but they leave (80% annual turnover in this industry). We build systems that stay, so your gym isn't held hostage by any single person.
Visible Progress Drives Retention
What members can see, they pursue. Abstract progress doesn't motivate. Visible, tangible, undeniable progress does. That's why the MAP exists — to make progress impossible to miss.
Structure Enables Freedom
Calibration allows customization. We're not removing structure — we're removing rigidity. The framework provides the foundation. You decide what to build on it.
Built for Evolution
Fitness changes. Goals change. People change. Measurement must change with them. That's why 3.0 exists — a system designed to adapt, not one frozen in 2016.
Programming + Measurement, Integrated
Leveled programming and the MAP work together. Scaling is baked in, not bolted on. Most systems separate these layers. We believe they belong together — that's where the real power is.
The People Behind Level Method
We're a team of gym owners, coaches, developers, and operators who've lived the problems we're solving. We embody leadership through action — our words match our deeds.
The Proof Is in the Data
Level Method isn't built on theory. It's built on data — 8 years of it.
Every assessment, every level-up, every member journey feeds back into the system. That's how we know the levels are calibrated. That's how we know what works.
The Framework Behind Everything We Build
After years of data and thousands of gyms, we've identified why members really stay — or leave.
Members don't leave because they're lazy. They don't leave because of price. They leave when one of three things fails:
Results
They need to SEE progress — not just feel it. When progress becomes invisible, motivation dies.
Relationships
They need to feel known and cared for. When they feel like a number, they disengage.
WOW
They need a consistent, professional experience. When quality depends on who's coaching, trust erodes.
When all three are strong, members stay. They stop comparing your $175/month to the $30 globo gym. They refer friends. They become lifers.
And when all three are strong, the money follows. Retention goes up. Revenue becomes predictable. The hamster wheel stops.
Everything we build at Level Method is designed to address all three factors — systematically.
What's Next
Level Method 3.0 is just the beginning.
We're building toward a future where:
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Every gym can measure what matters to THEM — not what some methodology decided matters
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Every coach can be effective from day one — not after years of development
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Every member can see exactly where they're going — not just where they've been
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Every owner can build a sustainable business — not just a demanding job
The fitness industry is evolving. Goals are personal. Philosophies are diverse. Measurement needs to keep up.
We're committed to building the operating system that makes this possible — for any gym, any philosophy, any definition of fitness.
Measure What Matters
Build your own MAP.
Ready To Get Started?
We're here to help you understand how Level Method can make your gym more successful and sustainable.
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