| Timeframe | What’s Happening | Primary Cause |
|---|---|---|
| 0–30 days | Buyer’s Remorse | Never integrated; felt out of place |
| 30–90 days | Novelty Fade | Initial excitement wore off, habits didn’t form |
| 6–12 months | Plateau Frustration | “I’m not getting results anymore” |
| 12–24 months | Life Change | Move, job change, baby, injury |
| 24+ months | Identity Shift | Priorities changed, “I’m over it” |
