Free Calculator + Diagnostic Guide
YOUR GYM IS LEAKING $200,000+ PER YEAR
The free calculator that shows exactly how much member churn
is costing you—and which factor is your biggest leak.
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See exactly what member churn is costing you.
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The Problem
THE AVERAGE GYM LOSES 55% OF ITS MEMBERS EVERY YEAR.
At 129 members and $159 ARM, that's 71 people walking out the door—and over $200,000 in lifetime value disappearing with them. For larger gyms, that number climbs past $300,000.
Source: Two-Brain Business 2025 State of the Industry Report
The Solution
MEMBERS DON'T LEAVE BECAUSE OF PRICE.
THEY LEAVE FOR THREE REASONS.
FACTOR 01
RESULTS
They stopped seeing progress. Without visible wins, motivation dies.
FACTOR 02
RELATIONSHIPS
They stopped feeling known. Anonymous members are future ex-members.
FACTOR 03
EXPERIENCE
The WOW stopped happening. Flat experiences don't earn loyalty.
RESULTS + RELATIONSHIPS + WOW = RETENTION
Fix the right factor, and retention climbs. Fix all three systematically, and you stop the leak.
SEE YOUR NUMBERS
Get the free calculator + diagnostic guide to find your biggest leak.
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