The Markyk Corp.

The discovery phase is an essential part of my design process where I delve into every aspect of the product to gain a comprehensive understanding. It involves conducting extensive research and analysis to gather insights that lay the groundwork for the entire design journey.

During this phase, I explore various elements such as the competition, market dynamics, and current challenges to inform my design decisions. Here's what the discovery phase typically includes:

• These objectives are derived from user insights, align with the client's goals, and provide solutions to the identified challenges.
• These objectives are derived from user insights, align with the client's goals, and provide solutions to the identified challenges.

First and foremost, I immerse myself in understanding my client's vision and project goals. By closely collaborating with the client, I ensure a clear understanding of their requirements and expectations for the product. This sets the foundation for the design process 👇

By conducting a thorough discovery phase, I establish a solid foundation for the subsequent stages of the design process. This phase equips me with the necessary knowledge about the product's context, market landscape, user needs, and design objectives.

With this understanding, I can move forward confidently into the ideation, concept development, and prototyping phases, knowing that my designs are rooted in a deep understanding of the product and its users.